Position:
18'64 degrees North
37'27 degrees West.

Supertaff is forty-two feet, nearly thirteen tonnes, and proudly from the 1970s. She was built when GRP was cheaper and people were not sure how much of this material to add to boats to make them last. Out here she needs pressure before she moves and momentum before she becomes efficient. If the wind drops, she feels every missing knot.

That reality has a simple lesson. Most miles offshore are lost through stopping and starting. If you keep the boat moving, a path will appear. The same applies in business. People rarely fall behind because they lack ideas; they fall behind because they pause, hesitate, or reset too often. Twenty-five years of Boatshed has been one long reminder to stay in motion long enough for the route to reveal itself.

1. Momentum is a choice, not a gift

Supertaff needs ten knots of pressure before she feels alive. Below that, movement still matters. One knot, two knots, three knots, whatever it takes. Light airs are not failure. They are the period where patience is compulsory and consistency is everything.

A surprising number of people never get used to slow progress. They want wind or they want shortcuts. Offshore sailing does not offer many. Neither does building a real business. Keeping a platform moving, even an inch at a time, is more productive than waiting for better conditions.

This is the foundation of Boatshed. Long-term momentum works. Burst thinking does not.

2. Decisions are made with imperfect data

Every morning on the ARC you compare forecasts. They disagree. Models shift. One suggests more wind. Another promises less wind. A third takes a completely different view. Offshore, you still have to choose a course and commit. Certainty is a luxury. Progress is a decision.

It is the same in business. Companies can stall, not because leaders are reckless, but because many wait for data that never becomes perfect. Offshore you cannot wait too long. The same bias helps ashore.

This is where Nigel fits. He is our filter layer on the tech side, turning technical complexity into something a normal humans, like me, can actually use. He does not replace judgement. He removes friction so decisions arrive quicker.

Muriel plays the same role with communication. She turns vagueness into clarity and translates founder-speak into something the whole Boatshed team and the public can follow. If the signals are readable, the whole organisation moves with less strain.

Good systems do not drown you in noise. They keep the boat moving.

3. Leadership without shouting

There has never been shouting onboard Supertaff. Not because we are super gentle, but because shouting is almost always evidence of failed leadership earlier in the chain. If someone needs yelling at mid- manoeuvre, it usually means the plan was not understood before the pressure arrived.

On some cruising and racing boats I have crewed on, shouting is common. It becomes theatre. Offshore, with a small crew and long way to go, theatre is dangerous. A calm cockpit produces faster, cleaner reactions.

Boatshed runs on the same principle. If a team does not understand the direction, or does not want to move with it, the business becomes inefficient in a thousand tiny ways. Delegation fails. Systems carry emotional weight they were never designed for. The Modular Brokerage Stack only works because people know their role and the platform carries most of the load. Calm beats force. Clarity beats noise.

Where this all leads

CEO at Sea is simply a way of noting what the miles remind me about running a company. The same patterns keep repeating. Momentum matters. Data is rarely tidy. Calm teams move faster than loud ones. None of this is theory. It is just what becomes obvious when you spend long enough offshore.

BoatshedBusiness.com is the practical expression of that philosophy. A modular brokerage stack that individuals and companies can plug into without reinventing anything. It works because the foundations are already proven.

BoatshedLabs.com is where the experiments live. The boat-tours app, the personal weather tool we built while on this crossing, and the next set of ideas are all part of a wider marine tech ecosystem forming piece by piece. These tools are open to collaboration. We want partners who want to build and co-own things, not just watch from a distance.

That is the direction of travel. Quiet progress, steady momentum, and a broader platform taking shape alongside the sailing. The boat keeps moving and the route becomes clearer as we go.